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Digital marketing is the promotion of products or brands via one or more forms of electronic media and differs from traditional marketing in that it involves the use of channels and methods that enable an organization to analyze marketing campaigns and understand what is working and what isn’t – typically in real time.

Digital marketers monitor things like what is being viewed, how often and for how long, sales conversions, what content works and doesn’t work, etc. While the Internet is, perhaps, the channel most closely associated with digital marketing, others include wireless text messaging, mobile instant messaging, mobile apps, podcasts, electronic billboards, digital television and radio channels, etc.

Some specific benefits of using digital marketing include:

  1. Cost-efficient: You can easily plan a successful online marketing strategy within your budget by the use of digital marketing that offers an inexpensive technique in comparison to other advertising channels such as radio, TV and more.

    A well-panned and well-managed digital marketing campaign can reach a large audience at a lower cost than the traditional marketing methods.

  2. Better exposure: Reach numerous prospects by switching to a digital marketing campaign within a small investment. Be found where your audiences are looking for you. You will notice long term results by using digital marketing.

  3. Save Time: Digital marketing provides real time results within no time. Time is precious for all of us, so why waste even a second. Digital marketing gives you an opportunity to see the number of visitors to your site, what is the conversion rate, what is the peak trading time, how many subscribers have added you in a day and more.

  4. Social currency: Digital marketing gives you a chance to create engaging campaigns using different types of media. These campaigns can go viral on social platforms, passing on from one person to another, hence gaining social currency.

  5. Brand Building: Brand building is what every business tries to accomplish and digital marketing helps develop your brand by promoting it on several platforms, the more viral your brand goes, the more reputation your brand will earn in the eyes of search engines as well as users.

All the aforementioned aspect of digital marketing has the potential to add up  more profit and sales. So, do not hesitate using digital marketing to your business


With a marketing communication background from school, i had my first employment in digital marketing. But I face a lot of challenges because I was not familiar with it and was never taught in school. I almost gave up by giving up my job because i was never successful in any of the task assigned to me. My boss kept giving me an opportunity to try and to learn.

One day I came across a classmate who knows digital marketing as he was taking an online course in digital marketing with SHAW ACADEMY. He explained to me the importance of digital marketing and how every business is embracing it at the expense of traditional marketing (best known to me). With his advise ringing in my mind, I adopted the motor “success via hard work”. Through his recommendation, I sign up with SHAW ACADEMY to undertake online training in digital marketing. Their webinars are so good and interactive that made my learning process easy and quick.

Now, am successful in digital marketing and still taking more courses with SHAW ACADEMY to become an expert.

If I have inspire you with my experience and you wish to be like me or why not more than me, then sign up with SHAW ACADEMY and pick up one of their courses and get certified. They offer series of online courses at your convenience and you can study anywhere you are in the world.

Follow this link to join SHAW ACADEMY and earn membership for life to study any course of your choice at a 60% price reduction. http://www.shawacademy.com/?a_aid=587cca61f091b